Both Paula and Joe Cobb, broker/owners have been licensed in California to sell real estate for over 30 years. Their experiences until 1983 were in different locations. Paula was an active Broker and investor in the Sacramento area with 4 children, and Joe was an active Broker and investor in the San Diego area, with 3 children.

In 1989 they married and continued their separate real estate careers until 1993 when they opened a Realty Executives franchise office in Rancho Bernardo together. The franchise was unknown in that area. They built their business by 2005 to 5 offices and 180 agents.

As of September 1, 2005 they separated from Realty Executives and changed their name to Realty Experts which immediately allowed them to open offices in El Cajon , Long Beach and Murrieta.

The name “Realty Experts” as a banner to go by is a textbook success strategy: “Name your company by what it does and what it stands for”

Our focus is on being Experts. We hold that as our standard of service to our agents and the public. Our agents attend regular training sessions designed to promote the education, and sharpen the skills it takes to be an expert in real estate.

We teach our agents to run their own successful career real estate business. It is based on the simple fact that if you do what is in the best interest of your clients they will want to continue to do business with you and will refer their friends and neighbors whenever they need real estate assistance.

The foundations of Expert service are honesty, knowledge, integrity, and excellence. We listen to our clients, prescribe expert strategies, and deliver on our promises. We recognize we are not perfect but strive for perfection.

As ethical and honest Realty Experts it is our duty to communicate with sellers and buyers in a way they see is clearly in their best interest. The truth is our test. In that regard we must be the messenger. Just as a doctor may tell you what you need to hear.

It is our duty to be the best real estate sales person possible. After all, sellers are paying us lots of money to do just that, sell!

When negotiating for the sale experts always look for the Win, Win which must be present in every contract to make it successful. That is always based on full disclosure and honesty in all aspects of the purchase or sale.

As Experts we are encouraging and guiding several people with different personalities and emotions to accomplissh a single goal which is the fulfillment of that contract.

Experts deals successfully with extreme tensions and emotions associated with the purchase of the biggest asset most people will ever own, the biggest debt people will ever incur, and the biggest unknown of relocating away from job, family and friends people will ever experience.

We earn our commissions.

"We must be the calm in the middle of the storm, the captain at the helm as it plows against the waves."